Cheyenne Rosa | Website Designer & Digital Marketing Expert
Digital Marketing & Design

Resume

Work, education, skills & programs

 

Goals

I would love to land a full-time gig in New York City at a Creative Agency. Ultimately, I plan on starting my own business. The best thing I can do to meet my goal is work with fun, energetic, ambitious, and talented people. I enjoy working with cross-functional teams. I have several years of experience in digital marketing strategy, email marketing, advertising, SEO, paid search, graphic design, and user experience design.

 

experience

 

Oatly

Community Manager — 2019 to present

  • I manage e-commerce website maintenance; including managing the work of third-party developers.

  • I am producing all web development for the global website project. I traveled to Malmö, Sweden to kick off the project at Oatly HQ.

  • I write informative and engaging community responses in the Oatly tone of voice on Oatly's US Facebook, US Twitter, and Global Instagram accounts.

  • I communicate with e-commerce and in-store customers and fans who write in to our customer inbox. Every response is personally written. I handle each request from each customer or fan with care.

 

Imagination International

Digital Marketing Director — 2017 to present
Product & Marketing Manager — 2015 to 2017
UX/Web Designer — 2014 to 2015

  • Managed e-commerce websites accruing almost $100k per month

  • Managed email marketing lists with 45,000+ monthly subscribers

  • Increased online sales, email marketing list size, brand awareness, social following, and elevated search rank by producing 10+ brand websites

  • Increased email list size, open rates, online sales through automated and seasonal email marketing campaigns

  • Slashed website bounce rates after using analytics to interpret user behavior and then work with UX/marketing to optimize page flow, number of CTAs and CTA placement, and IA

  • Increased sales, form submissions, and phone calls through strategic paid search campaigns and SEO

  • Acquired business from international brands by successfully pitching our creative agency services

Lorem

Freelance Product Expert — 2019 to present

  • Digital marketing and web design expert for www.asklorem.com.

  • Responsibilities include Mailchimp setup, Squarespace site development, and Shopify site development.

Never Coffee Lab

Freelance UX/Web Designer — 2017 to 2018

  • Produced a custom e-commerce website using Shopify, third-party Shopify apps, HTML/CSS, and third-party developer services.

  • Designed a unique brand shopping experience focused around coffee subscriptions.

  • Created and implemented QR codes for coffee bags to direct users to the website.

Terrain Coffee Project

Freelance UX/Web Designer — 2018

  • Produced an e-commerce website using Shopify, third-party Shopify apps, and HTML/CSS.

  • Designed a unique brand shopping experience including coffee subscription services, wholesale services, and traditional online shopping services.

 

Education

University of Oregon

BS in Advertising, Communications Minor — 2013

 

programs

  • Sketch

  • Google Data Studio

  • Github

  • Google Drive Suite

  • HubSpot

  • JIRA

  • Trello

  • Facebook Business Manager (FBM)

  • Illustrator (Ai)

  • Photoshop (Ps)

  • Google Ads

  • Google Analytics (GA)

  • Mailchimp

  • Shopify

  • Squarespace

  • Experience Design (XD)

skills

  • Digital Marketing

  • Project Management

  • Ecommerce

  • HTML/CSS

  • UX/Web Design

  • Graphic Design

  • SEO/SERP

  • Task Management

  • Data Analytics

  • Visual Data

  • File Management

  • Marketing Operations

  • Marketing Process

  • Amazon Partnerships